Meta AI integrates content from Facebook, Instagram, and WhatsApp to make responses more personal.
Meta Platforms has launched a dedicated AI assistant app powered by its open-source Llama 4 language model, stepping up efforts to compete with leading chatbot providers like OpenAI.
Unlike typical AI chat tools, Meta AI integrates personal data from the company’s popular platforms, including Facebook, Instagram, WhatsApp and Messenger, to deliver more tailored responses.
According to Meta, the assistant can remember details users choose to share and adapt its replies based on individual preferences and behaviours across its services.
The personalised functionality is currently limited to users in the United States and Canada. The launch coincides with Meta’s first LlamaCon event, held on 29 April at its California headquarters.
CEO Mark Zuckerberg has committed up to $65 billion in capital expenditure to strengthen the company’s AI infrastructure. He believes Meta AI will become the world’s most widely-used assistant by 2025, potentially reaching more than 1 billion users.
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